Values, TERMS & Definitions


Our goal is for this directory to inspire others to think about where their money goes and also feel inspired to start a business on their own. Below you will find a few definitions of the filters we use on our pages. You may be asking why you chose these filters? Well, we already know that often online directories help us filter out the simple things color, size, brand. We wanted to take a step further and deepen how folks can find items on how they identify and or wanted to support other communities.  


As an organization, we recognize that we all define how we get outside and or use nature to connect with ourselves, family, and community. When thinking about ownership of outdoor brands, we often don't see ourselves in this side of the industry. We want to help change that but showcasing the folks who are creating their own. Below we have defined what some terms you may find when searching the “Ownership” category.


  • We use "people of the global majority" (PGM) interchangeably with "Black, Indigenous, and People of Color" (BIPOC), since Black, Indigenous, and People of Color represent over 80% of the world’s population. This wording points out the demographic inaccuracy of the euphemism "minority" and can feel more empowering for some people. (PGMONE)

(We recognize the language around POC and BIPOC does fully represent the identities of business owners and consumers. Please read more about how Brown Girls Climb approaches language under our Celebratory & Respectful Community value.)

Gender Identity: 

  • A person’s Sense of their own gender: (ex. Women, Men, Non-Binary, Gender queer)

(We recognize that the language around gender identity does not fully represent the identities of business owners and consumers.)

Non-binary (Enby): 

  • This describes folks who identify as having no gender or a gender in between (or beyond) being a man or a woman. It is a diverse category and not every non-binary person may feel this way.


  • This acronym showcases how folks may define their sexual identity that fall outside the cisgender and heterosexual paradigms. These identities include: Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Two-Spirit, Intersex, Asexual, and other identities not listed. 

Plus Size/Fat:

  • This describes the identity of some who has a full figured body.

(We note some brands are becoming more size inclusive and we will update with the latest information as they are also working on this) 


  • This defines some identity which is a physical or mental condition that limits a person's movements, senses, or activities. These brands/businesses have created certain products and/or have a business creating adaptive friendly products for the community.


  • This describes the identity of folks who, denote or relate to a person whose sense of personal identity and gender does not correspond with their birth sex.


  • This describes the identities of supporters, who have spent time serving in the military. 


  • This describes someone who may live in the United States but are not US citizens. 

Corporate Responsibility

While also supporting small businesses, BGC Marketplace also know some larger brands in the industry that, we believe, are taking part in doing the work. Corporate responsibility means to us brands are making sure that they are not just posting about issues but actually taking part in finding solutions and working with the community.


We understand that there is no big brand that is perfect. But we do want to showcase the folks who are really mindful and take part in understanding Environmental and Social impact. On each brand page you find a list of what the brand has done and are currently doing to uphold their role in helping create change in our community. Below we have defined what Environmental and Social Impact mean to us.

Environmental Impact: 

  • This category means these businesses have demonstrated significant investment in environmental efforts to create more sustainable & eco-friendly products, extending the lifespan of the product, reducing impact of shipping services, or other efforts that support climate change and effects on marginalized communities.

Social Impact: 

  • This category means that these  business will share their Justice, Equity, Diversity, and Inclusion (JEDI) efforts that aim to support the most vulnerable communities, including women, communities of color, income-challenged communities, disabled, trans, queer, and other populations who are not able to advocate for themselves.

My Fit

As an organization we recognize not all sizes fits all. Our goal with the My Fit categories is to share the businesses that have created inclusive design efforts, therefore, supporting the following communities: disabled (adaptive/disabled), genderqueer (gender inclusive), Plus Size/Fat/Curvy (Plus Size or extended sizing). While we recognize some brands may have created stand alone products to support these identities our goal is also to showcase the folks within their communities creating their own businesses and or products. Below you will see how to define each category. ( We recognize that language changes overtime and will update when needed.)


  • This is a category for businesses that are created by people who are disabled, have a chronic illness, are Blind or Low Vision, d/Deaf or Hard of Hearing, neurodivergent, or otherwise identify as having a disability. We also showcase brands that may offer adaptive gear or disability-friendly products.

Gender Inclusive

  • This is a category for businesses that have created items that avoids bias towards a particular sex or social gender.

    • Example: Women’s or Men’s specific sizing or traditionally feminine or masculine colors

Plus Size (see above)

  • Extended Sizes:

    • As we think of typical sizing charts that have been created, extended sizing is going beyond stopping at 3X. This means these businesses are created by and/or for folks looking for sizes that really support their needs to get comfy in outdoor settings. Though we have highlighted brands who may have extended their sizes. We also also want to recognize the business that is truly about extending sizing.

(We recognized some brands are in in the midst of extending their sizing and we will update this information as we get it.)