Coalition Snow
Skis, snowboards, and apparel that perform, elevate, and inspire. Say goodbye to shrink-it-and-pink-it and toxic bro culture and say hello to something more: a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery.
Jen Gurecki is the founder and CEO of Coalition Snow, a women-owned and operated ski and snowboard brand designed to deconstruct the status quo through equipment and apparel that performs, elevates, and inspires. Prior to starting Coalition in 2014, she founded Zawadisha, a social enterprise whose mission is to provide small loans to rural Kenyan women to finance their livelihoods.
She obtained a master’s degree from Prescott College and dropped out of their PhD program when she realized that being a CEO was more productive than being a grad student. She spends her evenings recording the podcast Juicy Bits, reminiscing about her 70-day cycling trip across Africa, and coming up with new business ideas that are sure to make her parents proud. Her latest creation? Après Delight.
We created the Indigenous Backcountry Scholarship in collaboration with one of our Ambassadors, Deenaalee Hodgdon, where five Indigenous skiers and snowboarders who identify as women or gender-expansive are awarded $1000 and a pair of skis or a snowboard.
We also have provided Ambassador Liz Toft of Elevated Locals with snowboard donations for the Shred Foundation. We also are supporting her financially in creating a web series called Our Lens that features the stories of BIPOC skiers and snowboarders.
This year we provided Unlikely Riders with unlimited access to purchase our skis and snowboards at cost to both build out their gear library and provide accessible gear to their members.
We provide financial and product support to the Reno chapter of Radical Adventure Riders.
Last year we created Mountaintop, a virtual community with the Coalition Clubhouse for BIPOC skiers and snowboarders who identify as women/gender-expansive that is run by BIPOC skiers and riders, and they are paid.
The majority of our hoodies are certified Fair Trade -- we don't manufacture the garments, we purchase and screensprint them.
We plant trees for every ski and snowboard sold.
We also collaborate on accessories with women founded small businesses that manufacture their goods in the US: https://www.coalitionsnow.com/collections/coalition-snow-x-wild-brush and https://www.coalitionsnow.com/collections/beloved
Although the majority of people who ride our skis/boards identify as cis women, we don't design anatomically for them so our gear works for all humans. In addition, all of our hoodies and tees are unisex.
We understand that although we are women-owned and operated, our community is diverse when it comes to gender identity. From using pronouns, to actively asking people to not use gendered greetings, to offering unisex apparel, to not designing around "women's" anatomy, we are aiming to create products that serve people who are in line with our values.
We don't manufacture our own apparel so we purchase what is available to us wholesale. With the Fair Trade Organic hoodies, the largest size they offer is 2XL in unisex.
As larger sizes are made available to us, we will carry them.
