Itacate Foods
Itacate is a brand of Latin backpacking food for adventurers with great taste and strong values. We're helping diversify the backcountry menu while supporting organizations already doing the work to increase DEI in the outdoors!
Martha
I was born in central Mexico and immigrated to the San Francisco Bay area with her family at the age of 10. Our weekend family outings consisted of visits to public parks in the area. This is where we celebrated birthdays, had cross country meets, family cycling, hiking, and camping trips. We made great memories with family and friends and our collective love for the outdoors was born.
In college, I discovered backpacking, but didn’t have the funds to participate and was intimidated by the lack of diversity in the space. Once my girlfriends and I tried it, we absolutely fell in love! However, one piece has been missing… comfort food we can relate to. This is where Itacate comes in. I want folks to see a part of themselves and their travels represented on the menu.
We believe that a more diverse, equitable, and inclusive outdoors benefits everyone. That is why Itacate Foods is proud to invest a portion of our sales towards donations to organizations working to increase DEI in outdoor recreation through our Juntos Outdoors program.
I plan to be part of UpCycled food association to reduce food waste, especially since I use most of my fresh produce in sauces. In the future future, my goal is for Itacate to become a B-Corp
